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Arthur Gourounlian – World renowned guest choreographer for The IT Girls

Tom Ford Cologne…tick!
Charisma and presence of a superstar…tick!
All that style combined with the genuine warmth and caring nature we all look for in a friend..tick!
Fluent in English, French, Russian and his native tongue Armenian…tick! #cleverclogs.
One of the best choreographers in the world…tick!

Ladies & gents, I’m proud to tell you that all of the above refer to someone who is not only a dear friend of mine but also a world-renowned choreographer and creative director.
The man in question… Mr Arthur Gourounlian.

They say if you’re making a bold move in business or in life and it scares you a little then, although it may feel a little unfamiliar, it’s making you grow and that can only be a good thing. In other words, you’re heading in the right direction, taking ‘the next step’; a step up away from where you were, hopefully towards a better place.

I’m not afraid to tell you then that I was more than a little scared when I was putting on the 10th anniversary show for my company, The IT Girls. This was a bold move for me back in 2014.
Fortunately, around the time when my nerves were on overdrive, I had a call from mon cher ami, Arthur Gourounlian saying…..”Tracy honey, I LOVE The IT Girls and I wanna be involved!”

Well, talk about an angel being sent from above! His call couldn’t have come at a more opportune moment and I welcomed Arthur with open arms and this is why…

Arthur is not only a complete perfectionist, but somehow he manages to present brilliant and inspiring choreography in such a calm and reassuring way; confident that whatever he turns his hand to is going to be amazing; that you have complete faith in his ability to deliver. You just know that this man will not let you down… he is ‘the real deal.

If you want quality and an amazing show and (at the risk of sounding overly corporate, please forgive) he will listen in detail to a brief, follow it, add to it and then deliver…and some! Thanks to Arthur, my 10th anniversary celebration at the capital’s Cafe de Paris was a night to remember and I knew that I’d moved forward in the best way!

Since then he has choreographed numerous amazing numbers for our high-profile, international entertainment shows and thankfully he seems happy to continue to do so.

You will often hear Arthur saying ‘Everything happens for a reason’ and he genuinely believes this optimistic view on life . His positive vibes and belief that something amazing is just around the corner attracts huge success for him both in his business and personal lives. I’m so thrilled Arthur admires The IT Girls as a brand and has injected some of his ‘fierce’ choreography into our luxury entertainment shows!

Arthur Gourounlian I cannot thank you enough for continuing to support us. Long may our friendship and professional relationship thrive and blossom!

Want to read more about Arthur? ….

Known as one of the most multi-talented international choreographers/artistic directors in the industry today, Arthur Gourounlian is entrancing the world of dance with his visionary artistic skills combining Contemporary, Hip/Hop-Funk, Popping, Robotics with, Tap, Ballet, Ballroom, and Jazz.Armenian born, Arthur launched his career in Belgium before moving to the United Kingdom to become one of regions most sought after dancers. Arthur has performed or toured with everyone from Bananarama, Beyonce, Pink, Pussycat Dolls, Girls Aloud, Will Young, and Duffy to Kylie Minogue, Cheryl Cole and Leona Lewis.
It wasn’t long before Arthur stepped out of the background as a dancer and into the principle role of Choreographer for established and emerging musical artists in the United Kingdom, Europe and United States. Recognised as the “Energised Expert”, Arthur takes a leading role in casting, coaching, movement directing and choreographing music videos, world tours, viral media campaigns, and trade/fashion shows. Clientele include renowned shoe designer Christian Louboutin, Diesel, Jean Paul Gaultier, Esprit, Mary Kay, Walker Crisps and Coca- Cola Corporation.
As a media personality, Arthur has appeared on television and in motion pictures, fashion shows and advertising campaigns. Appeared in Britain’s Got Talent, The 2010 Wella World-Wide Campaign, World Music Awards, television appearances include Children in Need, Celebrity X Factor, Brit Awards and The Royal Variety Show.
Whether it’s New York, London, Paris, Milan or Hong Kong, Arthur uses his abilities and instruments of the trade to get your message across to a global audience. He approaches all projects or clients with his trademark extraordinary energy and motivation.


Sometimes you just need to read something that has ‘sparkle’ written all over IT. Together with Fran & Kayleigh it’s my job to deliver twinkly tales of parties, events & amazing adventures to you all!
Love Tracy xxx

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